Why Master of Science In Business Analytics

Deepen your quantitative and analytical skills to derive value from big data in this business analytics degree. As a business analytics graduate student, you’ll take coursework in data mining and visualization, data modeling, marketing and predictive analytics, and machine learning to translate data into stories. Toward the end of the ASU business analytics online program, you’ll work an applied project to address a problem in a business domain where the use of your analytics skills yields real-world experience. These projects are drawn from real business settings that represent important aspects of organizations’ deployment of analytics in their business models.

What is a business data analytics degree?

The ASU MS-BA online degree is ideal for students with two or more years of professional experience and knowledge of calculus, statistics, and coding. You’ll have the flexibility to learn on your schedule and develop the skills necessary for a growing career field. Common careers for graduates of the master’s program in business analytics include data analysts, data managers, IT specialists, IT managers and network security analysts, among others. There’s also a demand for analytical skills in marketing, finance, supply chain, and information management.

Program Highlights

– 16-month lock-step program with state-of-the-art curriculum

– Career services team dedicated to the needs of working professionals

– Combines analytic depth and business acumen to drive action

– Five-week courses, one at a time

– Same courses and faculty as the full-time W. P. Carey MS-BA program

Why ASU Online
  • ASU Library ASU Library
  • Career services Career services
  • Online tutoring Online tutoring
  • Study abroad Study abroad
  • Success Center Success Center
  • ASU+ Support Systems ASU+ Support Systems
  • ASU Library
    ASU Library ASU Library

    ASU Library

    Students who learn online have access to all of ASU Libraries’ resources through the Library. This includes research databases, electronic journals, e-books, and other research material. Library One Search allows you to search for books, journal articles and other materials through one easy-to-use search box.

    Career services
    Career services Career services

    Career services

    Career and Professional Development Service offers support year-round for online students, designed to strengthen your job search skills, build your resume, enhance your interview skills, and more. Virtual career advising appointments are available for all online students. Appointments can be made up logging in to Handshake. We also encourage students and alumni to take advantage of the multitude of other virtual services including: virtual career fairs and workshops, resume Drop Box for online resume reviews, InterviewStream for virtual practice interviews, online chat with a career professional, access downloadable handouts and resume examples and more!

    Online tutoring
    Online tutoring Online tutoring

    Online tutoring

    Need help with writing, math, biology, Spanish or another subject? ASU provides a number of tutoring resources online. Online tutoring is live, free, and available to all ASU students, including online degree students.


    Subject area tutoring is available on a small group, drop-in basis. Schedule writing appointments using TutorTrac.

    Study abroad
    Study abroad Study abroad

    Study abroad

    The Arizona State University Study Abroad Office offers more than 200 different programs in over 65 countries! ASU Online Students can study abroad during any term including summer or fall/spring semester, as well as spring break programs.


    Studying abroad impacts your life in many positive ways that last far beyond the duration of your program.

    Success Center
    Success Center Success Center

    Success Center

    Part personal advisor, part cheerleader, success coaches are focused on supporting you in achieving your goals. From helping you adjust to life as an online student, offering success strategies, time management tips and reminders, to connecting you to resources at ASU, success coaches are there to help smooth any bumps in the road and to cheer you on as you cross the finish line.


    “I love the approach ASU Online has of not just getting students through those first few courses, but on working with students in a supporting role throughout their entire academic experience.” – Christopher Kozma, ASU Online Success Coach

    ASU+ Support Systems
    ASU+ Support Systems ASU+ Support Systems

    ASU+ Support Systems

    With your determination and ASU+, you’ll have all you need to thrive. Our suite of unique, premier services empower you toward success on your educational journey.


    Unmatched suite of support services


    • Personal care programs
    • Time management awareness and coaching
    • Student well-being programs
    • Students success coaches
    • High-quality classes
    • Technical resources
    Admission requirements

    Application requirement

    Applicants are eligible to apply to the program if they have earned a bachelor’s or master’s degree from a regionally accredited institution.

    Applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = “A”) in the last 60 hours of a student’s first bachelor’s degree program, or applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = “A”) in an applicable master’s degree program.

    All applicants must submit:

    – Graduate admission application and application fee

    – Official transcripts

    – GMAT or GRE test scores

    – One letter of recommendation

    – Current resume

    – Short-answer questions

    – Proof of English proficiency

    Additional application information

    – An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

    – The letter or recommendation should comment on the student’s motivation, commitment, achievements, work experience and opportunity for success in the program.

    – Complete application instructions may be obtained from the department’s website.