This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management.
They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.
Freshman applicants who meet the requirements for ASU freshman admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
– An SAT Reasoning score of 1230* (taken March 2016 and after)
– An SAT Reasoning score of 1160* (taken prior to March 2016)
– An ACT composite score of 25*
– A high school class ranking in the top 8 percent
– An overall, unweighted high school GPA of 3.6 in competency courses defined by ASU (4.0 = A)
*ASU and W. P. Carey do not require the writing portion of these tests.
Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
– An SAT Reasoning score of 1230* (taken March 2016 and after)
– An SAT Reasoning score of 1160* (taken prior to March 2016)
– An ACT composite score of 25*
– A high school class ranking in the top 8 percent
– An overall, unweighted high school GPA of 3.6 in competency courses defined by ASU (4.0 = A)
*ASU and W. P. Carey do not require the writing portion of these tests.
In addition, you must have a 3.0 cumulative ASU GPA (if you have attended ASU) and a 3.0 cumulative transfer GPA (if you have attended another institution).
Note: Special consideration will be given to students not meeting the above requirement who have not taken university level course work within the past five years.
If you do not meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission is not guaranteed. Preference will be given to students with at least a 3.0 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.
Before submitting your admissions portfolio, please make sure you meet all of the following requirements:
* Admitted to ASU
* In good academic standing if you are currently enrolled at ASU
* Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
– CIS 105/236 (or equivalent) Computer Applications and Information Technology
– MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
– MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
– ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
– ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
* Completion of or current enrollment in the following courses or their equivalents:
– ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
– ECN 221/231 (or equivalent) Business Statistics
– ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I
Complete the Admissions Portfolio/Concurrent Degree Request online.
Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you are currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
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