This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management.
They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.